美国留学你能读一个社交媒体学位吗?(双语)

明德立人 专家答疑 2017-07-15 15:37:24

Social media degree programs have some people a little baffled.
社交媒体学位课程可能会让人觉得有点莫名其妙。

Social media degrees are becoming more popular, but don't expect to take Facebooking 101.
社交媒体学位愈加受到青睐,不过可别指望上一堂Facebook101课程了。

Twitter 101, History of Emojis 305, Snapchat Filters 110, Advanced Hashtagging 201.
推特101,表情符号历史305,Snapchat滤镜110,井号标签高级使用指南201.(注:这些数字均为课程编号。)

These classes may be coming to a college near you – sort of.
这些课程可能正在潜入你身边的大学——某种程度上来说是这样。

In the age of Twitter, Facebook and Instagram, social media degrees are #ForReal as colleges and universities aim to educate students about getting the most from online platforms.
在一个Twitter、Facebook和 Instagram的时代,各个院校都旨在教育学生如何最大程度利用网络平台,所以,这一次,社交媒体学位是来真的!

For example, the University of Florida's College of Journalism and Communications offers a 38-credit online master's program in social media. According to the program's website, students will "get a deep understanding of how to engage audiences through creative content and impactful messaging."
例如,佛罗里达大学的新闻传播学院就开设了一个38学分的社交媒体研究生在线课程。该课程网站说道,学生将会“深入了解如何通过创意性内容和有效信息来吸引用户”。

[Find out why some students say to avoid social media MBAs.]
Numerous schools with social media offerings focus on providing master's degrees, mostly through web-based programs with classes in metrics and ethics.
很多开设社交媒体课程的学校都只提供硕士学位,其中大多数是网上授课,还会有度量学和伦理学方面的课程。

University of Southern California offers a similar master's program in digital social media from its journalism school.
南加州大学的新闻学院也提供类似的数字社交媒体硕士课程。

The degree, according to the program's website, "teaches you leadership and management of social media, digital media, and online communities," and allows students to " develop expertise in the practice, theory, and strategies that are essential for success in today's business and social landscape."
该课程网站说道,这一学位 “教的是社交媒体、数字媒体和在线社区方面的领导能力和管理能力”,培养学生“理论与实践上的特长,使得他们掌握商业和社交技巧,并最终走上成功之路”。

[Use social media to get free cash for college.]
[通过社交媒体轻松上大学]

Not all social media courses, however, are for journalists.
然而,并不是所有的媒体课程都是专门针对新闻传播类学生的。

At Rutgers, The State University of New Jersey—New Brunswick, one can study for a "Mini-MBA" in social media marketing for the price of $3,495. There, classes focus around analytics and the importance of social media to companies and brands.
在罗格斯大学新布朗斯维克分校,只需花3,495美元,社交媒体营销专业的学生就可以学习一个“小MBA”课程,课程重点是分析学和社交媒体对企业和品牌重要性方面的内容。

[Learn ways to use social media as an online student.]
[在线学生学习如何使用社交媒体]

Despite more platforms going mainstream, there remains a market for the social savvy job seeker.
尽管越来越多的平台成为主流,还是有一块市场,聪慧的求职者来说,

Openings for social media positions boomed in 2014 but have since leveled off, representing about seven out of every 10,000 listings on job search engine Indeed.com.
2014年,社交媒体职位空缺激增,但此后又趋于平缓。在求职引擎Indeed.com上,每10,000个职位中,约有7个是社交媒体类,也体现了这一点。

Despite the job prospects, social media degrees – and the idea of academic courses devoted to platforms used to post cat videos and food pictures – is a topic of intrigue, skepticism and excitement:
无论就业前景如何,社交媒体学位——以及开设关于网络平台(人们可能通常用来上传猫咪视频和美食图片)的学位课程理念——都是一个错综复杂、引人入胜的话题,尽管其会遭到怀疑的论调。

It's crazy that now you can major in social media marketing.
现在连社交媒体学位都能攻读了!这简直太疯狂了!

I should really major in social media tbh I'd blossom
说实话,我真的应该学社交媒体的,说不定我就成功了呢。

When I read about getting a degree in social media from a school I LOL
当我看到“读一个社交媒体学位”时,我笑了。

"You can major in social media? That doesn't sound real..."
“主修社交媒体?别开玩笑了……”

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